Marketing Automation is best defined as a process used to automate several tasks that are undertaken on a regular basis in a marketing campaign. Smart automation creates efficiencies, improves revenue and drives profitability.
The ROI team uses an integrated and intelligent approach with clients to explore the value of automation. We review our client’s current capabilities or limitations found in the following broad functions:
- Marketing Intelligence
- Marketing Automation
- Advanced Workflow Automation
The ROI review tests current and potential automations to optimize marketing outflows, customer service programs and internal marketing campaigns.
An intelligent approach to Marketing Automation assists greatly in:
- Audience development
- Lead Generation
- Segmentation
- Lead nurturing and lead scoring
- Relationship marketing
- Cross-sell and up-sell
- Retention
- Marketing ROI measurement
By using the ROI Marketing Automation Platform our clients are able to implement a system to professionally automate and simplify client communication and manage complex omni-channel marketing strategies from a single tool. Efficiency, business growth and profitability.
